World of Tequila

Proximo presents

Your perfect serve

We already know you’ve got great taste. Find cocktails to match. Or treat your tastebuds to something new – surprise me




Tequila is made to be enjoyed. To enrich your drinking experience, engage your senses.

Types of Tequila

Great tequilas & mezcals

You can't rush

Tequila since 1795

Like so many good things in life, tequila takes time. The ancient process Jose Cuervo developed over 200 years ago is the same one we follow today. Really.

Explore the heritage

At least seven years in
the making

Every bottle of tequila starts life as an agave plant. It takes seven years for the plant’s core to mature. Jimadors – farmers to you and me – then harvest them with care.

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Fire in

Jose Cuervo's "La Rojeña" is the oldest active distillery in Latin America. It’s where our craftspeople work hard to roast, grind, ferment and distil agave cores. The result? Tequila – almost.

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Behind every great tequila is a great story. From centuries-old-traditions to innovative processes and unforgettable cocktails – the world of tequila is an amazing place. And everyone’s invited.