In 1758, José Antonio de Cuervo took a leap. He bought a parcel of land in the town of Tequila to cultivate and harvest the Blue Agave plant. 37 years later, King Carlos IV of Spain issued the family a charter to commercially produce tequila.
The rest is history.
With a population of around 40,000, and named ‘Magical town of Mexico’ by the Ministry of Tourism, Tequila, Jalisco is a place full of symbolism, legends and José Cuervo tequila.
In the early 1900s, Doña Ana González-Rubio and Don José Cuervo y Labastida undertook work to modernise the town. They built a railroad, donated the town clock, paved the streets, brought running water to the town and repaired the schools.
Today, the José Cuervo foundation continues to support the town of Tequila and its communities through productive projects, institution support, social welfare programs and cultural dissemination initiatives.
Tequila comes from the blue agave plant Agave Azul Tequilana Weber. Though similar in appearance to a cactus, it’s actually a member of the lily family.
All tequilas must be produced in Mexico in the Appellation of Origin, which includes five states: Jalisco, Nayarit, Guanajuato, Michoacan, Tamaulipas.
From the agave, we will get our inner strength
- Cuervo family mantra
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