What is

As well as unique pre-distillation processes and skilled agave husbandry, where the agave is grown has an impact. The environment, weather, soil – even the altitude makes a difference. This is known as terroir.

The impact of terroir

Our Jimadors are nurturing and growing over 65 million plants at any one time to bring you the best tequila. But what difference does it make to the tequila in our glass?

You can feel the difference

Lowland tequilas have more earthy and vegetal characteristics. Highland tequilas tend to be more spicy and fruity.

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